THE 1000 BEST SONGS IN THE WORLD EVER.
448-Cola Boy-7 Ways to Love.
1991-Number 8 single.
Best Bit-At 4.13. Just so you don’t get confused, this song is not an abbreviated version of the Karma Sutra.
Cola Boy was the brainchild and side project of Bob Stanley and Pete Wiggs, who in 1990 had formed the ‘Alternative Dance’ act Saint Etienne. Stanley and Wiggs who had known each other since childhood had been listening to the ‘Dance Music’ of the day and realised that they could do it just as well, or maybe even better. As ‘Saint Etienne’ were a ‘serious’ project, the pair invented the name ‘Cola Boy,’ as they felt that a ‘Euro Pop’ sounding song might compromise their standing in the music community. In 2008 Bob Stanley recalled to the English music magazine ‘Mojo’ that he and Pete Wiggs had been hearing the same popular records everywhere they went, they, ‘Realised they were all structured similarly, Nomad’s (‘I Wanna Give You) Devotion,’ (see also best songs 787) C&C Music Factory’s ‘Gonna Make You Sweat,’ ‘DJH Featuring Steffi,’ so we thought we’d record this cod European song. But we knew we couldn’t release it as Saint Etienne. Cola Boy was chosen as it sounded like pidgin English, slightly wrong. Later we pretended it was someone Japanese doing a Euro Dance track.’
‘7 Ways to Love’ was initially recorded as a white label and sent to record stores that dealt in ‘Dance Music,’ once it began to take off ‘Arista Records’ signed Stanley and Wiggs in order to release the song nationwide. Sarah Cracknell who was the third member and lead singer of Saint Etienne could not sing on the track as she was bound by another contract, so Janey Lee Grace who had previously been a backing singer for ‘Wham’ (see also best songs 991-342 and 142) on their world tours for three years was recommended. Also brought in to form a face for the band was Andrew Midgeley (not to be confused with Andrew Ridgeley of Wham) A follow up single called ‘He Is Cola’ was issued, but after it flopped Cola Boy were disbanded. Janey Lee Grace went on to become a radio presenter on BBB Radio 2, and she is also an author, having released four books. In 1993 Stanley and Wiggs produced a new remix of the song for the Japanese singer Nokko for her Album ‘I Will Catch You,’ in which she added new lyrics, sung in both Japanese and English. ‘7 Ways to Love’ is credited as being written by Andrew Midgeley, under the pseudonym of ‘Jesse Chin,’ with the production being by Saint Etienne. The song appears in the Saint Etienne discography as their fourth single release, with ‘He Is Cola’ as their fifth.
‘Saint Etienne’ were formed in Croydon, Greater London, England, in 1990 by Bob Stanley, who was born on December 25th, 1964, in Horsham, Sussex, England, and Pete Wiggs, who was born on May 15th, 1966, in Reigate, Surrey, England, they took their stage name from the French football club ‘A.S. Saint Etienne.’ The duo originally started out as an ‘Alternative Dance’ act, but over the course of their 10 studio Albums they have experimented in other musical genres, including ‘Synthpop,’ ‘Folk,’ and ‘Ambient.’ Bob Stanley and Pete Wiggs were childhood friends, and former music journalists, they initially set up a ‘fanzine’ called ‘Caff,’ which then led to the setting up of a record label in 1989. They originally planned that Saint Etienne would use a variety of different lead singers, and their 1991 debut Album, ‘Foxbase Alpha’ features several vocalists, including Moira Lambert, and Donna Savage. However, after working with Sarah Cracknell on ‘Nothing Can Stop Us,’ (1991) they decided to make her the permanent vocalist. Sarah Cracknell has gone on to write or co-write many of the band’s songs, and at the time of writing the trio remain active as Saint Etienne.
The discography of Saint Etienne includes 10 studio Albums released between 1991-2021, and 38 singles released between 1990-2017, there is also one box set, two remix Albums, two soundtrack Albums, four extended plays, (EP’s) and nine official compilation Albums available. In the UK, 16 of their singles have reached the top 40, with ‘7 Ways to Love,’ as Cola Boy, peaking the highest at Number 8, although they have also charted as the featured artist on the 2000 track ‘Tell Me Why,’ by Paul Van Dyke, which reached Number 7. In America on the Billboard Hot 100, their only chart entry to date is their 1990 debut single ‘Only Love Can Break Your Heart,’ which reached Number 97, although they have charted within other Billboard charts. Ironically ‘7 Ways to Love,’ the track they didn’t want St Etienne to be associated with, remains the groups most successful song.
‘7 ways to love.’