THE 1000 BEST SONGS IN THE WORLD EVER.
346-The Velvelettes-Needle In A Haystack.
1964-It has never charted in the UK.
Best Bit-At 1.13. Another song we can thank the Northern Soul fraternity for.
The Velvelettes probably didn’t receive the attention, and promotion needed to take them to the top, as Motown Records had what they considered bigger fish to fry with their other girl groups such as the Supremes, (see also best songs 1001-411-212 and 148) Martha and the Vandellas, (see also best songs 948) and The Marvelettes. The Velvelettes were formed in Detroit, Michigan, United States, in 1961 by Bertha Barbee McNeal, (1940-2022) and Mildred Gill Arbor, who at the time were both students at Western Michigan University. They were soon joined by Mildred’s sister Carolyn, and then Norma Barbee, who was Bertha’s cousin, and finally Carolyn’s friend Betty Kelley, who made up the original quintet. It was fellow student classmate Robert Bullock, who was Motown founder Berry Gordy’s nephew, who arranged for the girls to audition for Motown, eventually leading to them signing to the Motown subsidiary ‘VIP Records.’ By 1967 Gill, Norma, and Bertha had left the group, and had been replaced by Sandra Tilley (1945 or 1946-1981) and Annette McMillan. The Velvelettes remained active until 1971, but some members did re-unite in 1984 to record for ‘Motorcity Records’, and still tour at the time of writing.
The discography of The Velvelettes who initially called themselves ‘Les Jolies Femmes,’ (French for The Pretty Woman) but changed to ‘The Velvelettes’ because friends said that they sounded as ‘smooth as velvet’ when harmonising together, includes six singles released on the Motown subsidiary labels ‘IPG’ records, ‘V.I.P.’ records, and ‘Soul’ records between 1963-1966, then between 1987-1992 there were a further four singles released on the ‘Motorcity’ (see also best songs 534) record label. The Velvelettes never had a studio Album issued by Motown records, but there had been one in the pipeline that was never completed. In 1990 Motorcity records released The Velvelettes first commercially available studio Album called ‘One Door Closes.’ Motown have since released three compilation Albums between 1999-2004, spanning all of their recordings on the Motown labels. In America on the Billboard Hot 100, they have had four of their six Motown subsidiary singles reach the top 100, with ‘Needle in a Haystack’ peaking the highest at Number 45, while in the UK, the 1972 re-release of their 1966 single ‘These Things Will Keep Me Loving You,’ is their most successful, when reaching Number 34.
‘Needle in a Haystack’ was the second single released by The Velvelettes in 1964, it was issued on the ‘V.I.P.’ record label, and found it’s greatest commercial success in Canada, where it made Number 27. The song was co-written, and co-produced by William ‘Mickey’ Stevenson, (see also best songs 948) and the legendary Norman Whitfield (1940-2008) (see also best songs 911-569-480 and 233) William Stevenson was head of the A&R department at Motown during the ‘glory years’ of the mid 1960’s, he was also responsible for organising, and establishing Motown’s in house studio band the Funk Brothers (see also best songs 948-650-569-414-382-212-148 and 28.) Norman Whitfield who would go on to be very influential in the development of ‘Psychedelic Soul’ in the late 1960’s, is the writer, or co-writer of 92 hits on Billboard, and 61 in the UK.
It is hard to believe that a song of this high quality has never sold enough copies to reach the UK chart. If it hadn’t been for the fans of ‘Northern Soul’ music (see also best songs 969) latching on to it the chances are it would have slipped away into obscurity, but due to it’s popularity it can be found on several Northern Soul compilations. On a personal note I have been playing the song at numerous functions for well over 40 years, and it is probably my most played and popular track that has never been a chart hit.
The Velvelettes can be filed under what is known in ‘Pop Music’ as a ‘Girl Group,’ which is defined as a music act featuring two or more female singers who generally harmonise together. ‘Girl Groups’ can be traced back to at least as far as the 1920’s, when one of the first major all-female groups was the ‘Hamilton Sisters and Fordyce,’ an American trio, who successfully toured England and parts of Europe, recording and appeared on BBC radio. In the 1930’s it was the American act ‘The Boswell Sisters’ who flew the flag for the ladies, and were a great influence on ‘ The Andrews Sisters,’ (see also best songs 934 and 252) who would go on to be the fourth most commercially successful ‘girl group’ of all time, The top three estimated best selling female acts of all time worldwide are 3/ Little Mix, 2/ the Supremes, 1/Spice Girls.
A ‘needle in a haystack’ is the representation of something that is very hard to find. The Velvelettes are telling us of their own personal experiences of dating boys. They warn other girls that trustworthy guys are very hard to find, in fact as hard to find as finding a needle in a haystack.
‘Girls, those fellas are sly, slick and shy, so don’t you ever let ’em get you starry eyed. Well, you may think their love is true, but they’ll walk right over you.’